About Us
Vision behind Amaze?
Amaze is Rajasthan’s very own Advertising Festival, a first-of-its-kind gathering dedicated entirely to the worlds of advertising, design, content creation, and the fast-evolving creative industries. The festival is a bold, future-facing platform that celebrates ideas, brands, innovation, and the creators shaping the next wave of communication.
Organized by Arena Animation, India’s premier media and entertainment training institution, Amaze brings together the entire advertising ecosystem of the state- from agencies, studios, and freelancers to students, educators, and content creators. With its strong foundation in industry-relevant, skill-based training, Arena continues to empower young talent with cutting-edge tools and real-world exposure. The festival is conceptualized by Ms. Rolika Singh as a way to spotlight student work and build opportunities for young creatives to be seen, celebrated, and connected to the larger
industry. Amaze is designed as a platform by students, for the future of advertising. This year’s edition is packed with five high-impact creative challenges (across design, reels, filmmaking, CGI, and photography), an exciting student showcase, and Rajasthan’s first-ever Ad Museum, an immersive, space that brings together the most iconic ads of Indian history with a peek into the future of advertising. Through installations, storytelling formats, and sensory experiences, the Ad Museum invites visitors to reflect on how ads have shaped pop culture, commerce, and creativity.
Workshops, experiences and a lot more is woven throughout the two-day festival. Amaze 2025 is where advertising meets community, culture, and curiosity.
Director's Note
Director's Note
Rolika Singh is widely acknowledged for contributing over 21 years of experience in graphic design and animation. Her professional journey was driven by a deep-rooted passion for visual communication, which led to her career’s initiation as a graphic designer in the computer industry. From those early stages, she was influenced by the transformative power of design to communicate, solve problems, and emotionally engage audiences.
Over the years, her passion was transformed into a greater vision — one centred on inspiring and shaping the next generation of digital artists and creative professionals. That vision was realised through successfully establishing three Arena Animation centres, all operated under her leadership, located in C-Scheme, Shastri Nagar, and Malviya Nagar, Jaipur, Rajasthan.
These centres, under her strategic guidance, have evolved into premier institutions for animation, VFX, game design, and multimedia education in the region. Her belief in the importance of immersive education, industry integration, and practical exposure has consistently been reflected in their operations, where talent is mentored, creativity is celebrated, and careers are nurtured in a constantly changing digital world.
This same vision gave birth to AMAZE, a flagship digital art exhibition initiated in 2010 and conceptualised by her as the soul of Arena’s creative mission. Designed to be more than just an exhibition, AMAZE has been envisioned as a movement — blending technology with imagination and offering students a global platform. By 2023, AMAZE was reimagined as an immersive, boundary-defying experience, encouraging artists to go “Beyond Horizons” and explore untapped creative terrain.
Rolika Singh’s vision for AMAZE has always included sustainability, inclusivity, and a bold integration of emerging technologies like AR, VR, and interactive installations. Under her direction, AMAZE has been shaped into a platform for artistic growth, with workshops, mentorship, and innovation driving its impact.
Through sustained dedication, evolving strategies, and her leadership in initiatives like AMAZE, Rolika Singh continues to influence the creative industry, positioning Jaipur as a vibrant hub for digital media excellence and future-ready talent.